VAR
Value-Added Reseller
A VAR is a company that resells software or hardware along with additional services like integration, customization, and support. VARs add value beyond what the original vendor provides.
Cómo se usa en ciberseguridad
Cybersecurity channel partner managers recruit and enable VARs to extend market reach into new regions and verticals. VARs bundle cybersecurity products with professional services, making it easier for customers to deploy and manage solutions. Account executives co-sell with VARs to access established customer relationships.
Término relacionado en el glosario: value added reseller
Las definiciones son explicaciones originales escritas con fines de desarrollo profesional. Para definiciones técnicas autorizadas, consulta NIST, ISO o el organismo de normalización correspondiente.