VAR: Value-Added Reseller in Cybersecurity
Value-Added Reseller. Like 'far'.
VAR stands for Value-Added Reseller. A VAR is a company that resells software or hardware along with additional services like integration, customization, and support. VARs add value beyond what the original vendor provides.
How VAR Is Used in Cybersecurity
Cybersecurity channel partner managers recruit and enable VARs to extend market reach into new regions and verticals. VARs bundle cybersecurity products with professional services, making it easier for customers to deploy and manage solutions. Account executives co-sell with VARs to access established customer relationships.
Read the full glossary entry: Value-Added Reseller in Cybersecurity
Cybersecurity Roles That Work with VAR
Related Cybersecurity Acronyms
Frequently asked questions
What does VAR stand for?
VAR stands for Value-Added Reseller. A VAR is a company that resells software or hardware along with additional services like integration, customization, and support. VARs add value beyond what the original vendor provides.
What is VAR used for in cybersecurity?
Cybersecurity channel partner managers recruit and enable VARs to extend market reach into new regions and verticals. VARs bundle cybersecurity products with professional services, making it easier for customers to deploy and manage solutions. Account executives co-sell with VARs to access established customer relationships.
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