CAC
Customer Acquisition Cost
CAC is the total cost to acquire a new customer, including marketing, sales, and onboarding expenses. Lower CAC relative to LTV signals a healthy go-to-market motion.
Cómo se usa en ciberseguridad
Cybersecurity sales leaders track CAC by segment to refine spend across enterprise, mid-market, and SMB motions. SDRs and BDRs influence CAC through outbound pipeline efficiency and conversion rates. Channel partner managers reduce CAC by sourcing deals through VARs and MSSPs instead of direct sales.
Término relacionado en el glosario: customer acquisition cost
Las definiciones son explicaciones originales escritas con fines de desarrollo profesional. Para definiciones técnicas autorizadas, consulta NIST, ISO o el organismo de normalización correspondiente.