CAC: Customer Acquisition Cost in Cybersecurity
One syllable, like 'cake' without the 'e'.
CAC stands for Customer Acquisition Cost. CAC is the total cost to acquire a new customer, including marketing, sales, and onboarding expenses. Lower CAC relative to LTV signals a healthy go-to-market motion.
How CAC Is Used in Cybersecurity
Cybersecurity sales leaders track CAC by segment to refine spend across enterprise, mid-market, and SMB motions. SDRs and BDRs influence CAC through outbound pipeline efficiency and conversion rates. Channel partner managers reduce CAC by sourcing deals through VARs and MSSPs instead of direct sales.
Read the full glossary entry: Customer Acquisition Cost in Cybersecurity
Cybersecurity Roles That Work with CAC
Related Cybersecurity Acronyms
Frequently asked questions
What does CAC stand for?
CAC stands for Customer Acquisition Cost. CAC is the total cost to acquire a new customer, including marketing, sales, and onboarding expenses. Lower CAC relative to LTV signals a healthy go-to-market motion.
What is CAC used for in cybersecurity?
Cybersecurity sales leaders track CAC by segment to refine spend across enterprise, mid-market, and SMB motions. SDRs and BDRs influence CAC through outbound pipeline efficiency and conversion rates. Channel partner managers reduce CAC by sourcing deals through VARs and MSSPs instead of direct sales.
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