VAR
Value-Added Reseller
A VAR is a company that resells software or hardware along with additional services like integration, customization, and support. VARs add value beyond what the original vendor provides.
Como é usado em cibersegurança
Cybersecurity channel partner managers recruit and enable VARs to extend market reach into new regions and verticals. VARs bundle cybersecurity products with professional services, making it easier for customers to deploy and manage solutions. Account executives co-sell with VARs to access established customer relationships.
Termo relacionado no glossário: value added reseller
As definições são explicações originais escritas para fins de desenvolvimento profissional. Para definições técnicas autoritativas, consulte NIST, ISO ou o órgão de normalização correspondente.