PLG
Product-Led Growth
PLG is a go-to-market strategy where the product itself drives user acquisition, activation, and expansion. Free tiers and self-serve trials replace traditional sales-led funnels.
Cómo se usa en ciberseguridad
Cybersecurity vendors use PLG by offering free vulnerability scanners or endpoint agents that convert users into paying customers. Sales teams in PLG companies focus on product-qualified leads who already show high usage signals. Customer success managers in PLG models drive expansion by helping free users hit feature limits that trigger upgrades.
Término relacionado en el glosario: product led growth
Las definiciones son explicaciones originales escritas con fines de desarrollo profesional. Para definiciones técnicas autorizadas, consulta NIST, ISO o el organismo de normalización correspondiente.