PLG
Product-Led Growth
PLG is a go-to-market strategy where the product itself drives user acquisition, activation, and expansion. Free tiers and self-serve trials replace traditional sales-led funnels.
Como é usado em cibersegurança
Cybersecurity vendors use PLG by offering free vulnerability scanners or endpoint agents that convert users into paying customers. Sales teams in PLG companies focus on product-qualified leads who already show high usage signals. Customer success managers in PLG models drive expansion by helping free users hit feature limits that trigger upgrades.
Termo relacionado no glossário: product led growth
As definições são explicações originais escritas para fins de desenvolvimento profissional. Para definições técnicas autoritativas, consulte NIST, ISO ou o órgão de normalização correspondente.