Cybersecurity and Applied AI career insights
© 2023-2026 Bespoke Intermedia LLC
Founded by Julian Calvo, Ed.D., M.S.
Value-Added Reseller. Like 'far'.
A value-added reseller purchases cybersecurity products from vendors and resells them to end customers with added services like implementation, configuration, training, and support. VARs add value beyond basic resale by combining multiple vendor products into complete security solutions tailored to customer needs.
VARs are a major sales channel for cybersecurity vendors, especially for mid-market customers who need help selecting and deploying security tools. Channel partner managers recruit, train, and enable VARs to sell their products. Account executives often co-sell alongside VAR partners to close deals.
Looking for the acronym? Read about VAR in the cybersecurity acronym decoder
Citation index · auto-derived from course content
2 public surfaces on the platform reference this term in a meaningful way. Sorted by relevance.
Courses · 1
Lessons that teach this term as part of a structured curriculum.
Related glossary entries · 1
Other glossary terms whose definition cites this one.
A value-added reseller purchases cybersecurity products from vendors and resells them to end customers with added services like implementation, configuration, training, and support. VARs add value beyond basic resale by combining multiple vendor products into complete security solutions tailored to customer needs.
VARs are a major sales channel for cybersecurity vendors, especially for mid-market customers who need help selecting and deploying security tools. Channel partner managers recruit, train, and enable VARs to sell their products. Account executives often co-sell alongside VAR partners to close deals.
Cybersecurity professionals who work with Value-Added Reseller include Cybersecurity Channel & Partner Manager, Cybersecurity Account Executive, MSSP Partnership & Sales Manager. These roles apply Value-Added Reseller knowledge within the Sales & GTM domain.
Definitions are original explanations written for career development purposes. For authoritative technical definitions, refer to NIST, ISO, or the relevant standards body.
This role lives inside a packaged path
DecipherU bundles cybersecurity roles into a small set of packaged paths. Each path has the curriculum sequence, the compensation delta it unlocks, and the recommended courses, all pre-set. Two ways in:
Was this page helpful?
Where to go next
Three next steps depending on where you are. The first two are free.
Free · 2 minutes
Two minutes. Tells you how exposed your current role is to AI automation and which defensive moves carry the best return.
Start the AI Risk Score →Paid program · $147-$597
Capstone reviewed by the founder, published rubric, Ed25519-signed verifiable credential on completion.
View the course →Free account
A free account stores your assessments, recommendations, and an exportable copy of your Career DNA. No card needed.
Create your account →Join cybersecurity professionals receiving weekly intelligence on threats, job market trends, salary data, and career growth strategies.
By subscribing you agree to our privacy policy. Unsubscribe anytime.