What is Value-Added Reseller in Cybersecurity?
Sales & GTMVAR
Version 1.0 · Published April 2026 · Last verified April 2026
How is it pronounced?
var/vɑːr/
Value-Added Reseller. Like 'far'.
A value-added reseller purchases cybersecurity products from vendors and resells them to end customers with added services like implementation, configuration, training, and support. VARs add value beyond basic resale by combining multiple vendor products into complete security solutions tailored to customer needs.
Why Value-Added Reseller Matters for Your Cybersecurity Career
VARs are a major sales channel for cybersecurity vendors, especially for mid-market customers who need help selecting and deploying security tools. Channel partner managers recruit, train, and enable VARs to sell their products. Account executives often co-sell alongside VAR partners to close deals.
Which Cybersecurity Roles Use Value-Added Reseller?
Related Cybersecurity Terms
Looking for the acronym? Read about VAR in the cybersecurity acronym decoder
A value-added reseller purchases cybersecurity products from vendors and resells them to end customers with added services like implementation, configuration, training, and support. VARs add value beyond basic resale by combining multiple vendor products into complete security solutions tailored to customer needs.
VARs are a major sales channel for cybersecurity vendors, especially for mid-market customers who need help selecting and deploying security tools. Channel partner managers recruit, train, and enable VARs to sell their products. Account executives often co-sell alongside VAR partners to close deals.
Cybersecurity professionals who work with Value-Added Reseller include Cybersecurity Channel & Partner Manager, Cybersecurity Account Executive, MSSP Partnership & Sales Manager. These roles apply Value-Added Reseller knowledge within the Sales & GTM domain.
Sources
Definitions are original explanations written for career development purposes. For authoritative technical definitions, refer to NIST, ISO, or the relevant standards body.
Last verified: April 2026?Report an inaccuracy
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