Technology Adoption Lifecycle in Cybersecurity: How New Security Products Cross the Chasm
APA Citation
Russell, K. & Mahmood, T. (2023). Technology Adoption Lifecycle in Cybersecurity: How New Security Products Cross the Chasm. *Telecommunications Policy*. https://doi.org/10.1016/j.telpol.2023.102589
View original paper →What Did This Cybersecurity Research Find?
This cybersecurity market dynamics study analyzed adoption curves for 15 security product categories over a 10-year period. Cybersecurity product categories that offered measurable risk reduction and integrated with existing toolchains crossed from early adopter to mainstream adoption in a median of 3.7 years, while those requiring workflow changes took 6.2 years.
Key Findings
- 1Median time from early adoption to mainstream: 3.7 years for integrated products, 6.2 for disruptive ones
- 2Quantifiable risk reduction was the strongest adoption driver (beta = 0.41)
- 3Integration with existing SIEM and SOAR tools accelerated adoption by 2.1 years
- 4Regulatory mandates compressed the adoption timeline by an average of 1.8 years
- 5EDR, CASB, and ZTNA crossed the chasm fastest among recent product categories
How Does This Apply to Cybersecurity Careers?
Product managers and go-to-market professionals can understand what accelerates adoption. Security leaders can time their adoption decisions using historical patterns.
Who Should Read This?
Frequently Asked Questions
What did this cybersecurity research find?
This cybersecurity market dynamics study analyzed adoption curves for 15 security product categories over a 10-year period. Cybersecurity product categories that offered measurable risk reduction and integrated with existing toolchains crossed from early adopter to mainstream adoption in a median of 3.7 years, while those requiring workflow changes took 6.2 years.
How is this research relevant to cybersecurity careers?
Product managers and go-to-market professionals can understand what accelerates adoption. Security leaders can time their adoption decisions using historical patterns.
Where was this cybersecurity research published?
This study was published in Telecommunications Policy in 2023. The DOI is 10.1016/j.telpol.2023.102589. Access the original paper through the publisher link above.
Explore Related Cybersecurity Resources
Get cybersecurity career insights delivered weekly
Join cybersecurity professionals receiving weekly intelligence on threats, job market trends, salary data, and career growth strategies.
Get Cybersecurity Career Intelligence
Weekly insights on threats, job trends, and career growth.
Unsubscribe anytime. More options