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© 2026 Bespoke Intermedia LLC
Founded by Julian Calvo, Ed.D., M.S. · Cybersecurity career intelligence · Est. 2024
DecipherU · Course
AI Product Management
AI Product Management is a 15-module course on DecipherU's cybersecurity and applied AI career intelligence platform, built for product managers shipping AI products. The course synthesizes Marty Cagan (Inspired, Empowered, Transformed), Teresa Torres (Continuous Discovery Habits), Lenny Rachitsky, Shreyas Doshi, Marily Nika, and Hamel Husain on evals, then layers the AI-specific PM frameworks practitioners cannot find assembled anywhere else. Approximately 50 to 65 hours of structured study plus a founder-reviewed capstone. Built and instructed by Julian Calvo, Ed.D., M.S.
Course author
Julian Calvo, Ed.D., M.S.
Founder of DecipherU. Combined background in education research, software engineering, and applied AI infrastructure. Doctoral research in Applied AI for cybersecurity. Reviews the first 100 capstones personally.
After the course, you can lead AI product development from discovery through scale. These are the eight concrete skills you walk away with.
Run AI product discovery interviews and score opportunities
Teresa Torres's continuous discovery framework adapted for non-deterministic products. Opportunity solution trees, interview cadence, and a scoring rubric that separates genuine AI problems from AI-in-search-of-a-problem.
Set ship-ready eval gates with measurable thresholds
Define offline eval datasets, online A/B gates, and human eval rubrics that give your team a clear go or no-go. Grounded in Hamel Husain's framework for AI evals as PM work.
Build AI product unit economics with COGS sensitivity
Token cost per interaction, margin modeling at different usage tiers, and pricing structures that survive model cost volatility. Build the model in Module 7, defend it in the capstone.
Make build/buy/partner calls on foundation models with rationale
A decision rubric for when to prompt, when to fine-tune, when to build on a foundation model, and when to partner with a specialist vendor. Grounded in the a16z and Tomasz Tunguz frame on AI product economics.
Design AI UX patterns calibrated for confidence and uncertainty
The ten patterns for communicating AI uncertainty to users. When to show confidence scores, when to hide them, how to handle fallback gracefully, and how to maintain user trust through failure.
Run an AI ethical review using NIST AI RMF and EU AI Act fluency
Risk classification, bias audit, safety review, and a governance plan a legal team can actually use. Covers EU AI Act tiers and what they mean for a PM building a consumer AI feature.
Ship a 12-month AI product roadmap with capability checkpoints
Outcome-driven roadmaps that account for model evolution. How to set capability checkpoints, manage stakeholder expectations across model generations, and handle deprecation without losing roadmap credibility.
Operate the PM-EM-AIE triad rituals and decision rights
The operating model for AI product teams: which decisions belong to the PM, which to the AI engineer, which to the EM, and the rituals (weekly eval review, monthly model review, quarterly roadmap checkpoint) that keep the triad aligned.
Fifteen modules cover the full discipline: discovery, strategy, foundation model decisions, UX, evals, economics, ethics, roadmapping, launch, startup PM, enterprise PM, career advancement, and operating model. Module 15 is a complete AI product strategy capstone reviewed by the founder. Module 15 capstone status: founder review pending v1.
The course cites its sources explicitly and makes the synthesis visible so practitioners know which framework applies when, rather than presenting a single house method with no traceable origin.
You have 3 to 8 years of product experience and your company shipped an AI feature onto your roadmap. You need the eval framework, the UX patterns, and the economic model before your next planning cycle. This course is the shortest path.
You joined a YC AI company or are building one. Every PM decision touches model selection, cost structure, or user trust. The course covers 0-to-1 AI PM in Module 11 and scales through the full discipline.
The differentiator at Director level is AI fluency: product strategy grounded in model economics, a governance framework that satisfies enterprise buyers, and a roadmap that survives model evolution. The capstone produces the portfolio artifact that proves it.
Required
Recommended
Reviews
First cohort enrollment opens Q2 2026. Reviews from completed practitioners appear here once the first cohort finishes the capstone. Founder-reviewed capstones in the top 10% become anonymized case studies (with explicit permission).
AI products are non-deterministic. You cannot spec exact outputs. Your job shifts from defining behavior to defining acceptable behavior, building evaluation frameworks, and managing model-as-dependency risk. The course covers all three shifts explicitly, grounded in Cagan's empowered team model applied to the AI context.
The PM owns what 'good' means for the product. If the PM cannot define the eval criteria, engineering ships to a vague target. Module 6 covers Hamel Husain's framework for AI evals as PM work: offline eval, online eval, human eval, and the ship-gate thresholds that give teams a clear go or no-go.
Module 7 covers AI product unit economics: token cost per interaction, COGS sensitivity to model selection, margin modeling at different usage tiers, and pricing structures that survive cost volatility. You build a unit economics model for a real product as the module exercise.
Module 1 draws the distinction directly. AI engineers build products on top of models (RAG, agents, fine-tuning pipelines). ML researchers advance model capabilities. The collaboration patterns, vocabulary, and expectation-setting are different for each. Both roles are covered.
Module 8 covers the EU AI Act risk classification (unacceptable, high, limited, minimal), the obligations that attach to each tier, and where most product teams are building (limited risk with GPAI). The focus is practical: what a PM needs to know to run an AI ethical review, not legal advice.
Self-paced. The course is 50 to 65 hours of structured learning across 15 modules. Most practitioners finish modules in 10 to 13 weeks at 4 to 6 hours per week, then spend 4 to 6 additional hours on the capstone deliverable.
Reforge, Lenny's Newsletter, and Cagan's Empowered are essential reading and are cited throughout this course. They cover general PM craft and growth. This course adds the AI-specific layer: eval gates, model selection economics, AI UX patterns for uncertainty, build/buy/partner calls on foundation models, and the PM-EM-AIE triad rituals. It synthesizes the sources, not competes with them.
The course directly targets PMs pursuing Operator or Director-of-Product roles at AI-first companies, where AI fluency is the differentiator. The capstone produces a complete AI product strategy document and 30-minute presentation, which functions as a portfolio artifact reviewers can evaluate.
Approved capstones earn the AI Product Management verifiable credential, signed with Ed25519 and embeddable on LinkedIn. The credential is renewable through one continuing-practice exercise per year.
Fourteen-day full refund from purchase. Email support@decipheru.com with your order number and we process the refund within 3 business days. After 14 days, refunds are evaluated case by case.
AI Engineering Mastery
Build the technical depth to pair with AI engineers credibly. RAG, fine-tuning, evaluation pipelines, agent architectures.
$597
AI Sales and Solutions Engineering Mastery
The commercial counterpart. For PMs who also own GTM or work closely with the sales team on AI products.
$597
AI Governance and Risk
The governance depth layer. EU AI Act, NIST AI RMF, and enterprise AI risk management for PMs who need to go deeper than Module 8 covers.
$497
Course content is for educational purposes only and does not constitute professional advice. All claims are supported by cited peer-reviewed academic research. DecipherU does not teach or reproduce any proprietary sales methodology. Verify all referenced sources independently.